Steps in developing a successful Supply Chain strategy

Roger OakdenLogistics Management, Procurement, Supply Chains & Supply Networks

Strategy Pyramid Stack

Who knows your Supply Chain strategy? The Supply Chain strategy of your organisation could be a hidden surprise to most employees or even managers. To understand the situation, consultants with a brief to identify improvements in areas such as profitability, productivity and new product introduction may often commence their assignment with an exercise. A blank card is given to a … Read More

Supply Chains are a part of Marketing’s brand equity

Roger OakdenLogistics Management, Procurement, Supply Chains & Supply Networks

Brands and Supply Chains

Branding includes Supply Chains. Texts concerned with marketing are likely to emphasise that a brand is a name and symbol that identifies a product or service of a seller. A brand differentiate the organisation or product from competitors and involves investment in packaging, advertising and promotion. But is this really the extent of branding? The objective of a brand is … Read More

A better organisation through Supply Chain Analytics

Roger OakdenLogistics Management, Procurement, Supply Chains & Supply Networks

Supply Chain Analytics

Analysis helps performance. ‘We behave how we are measured’ is a statement applicable to supply chain professionals. Performance is being measured; but what if  your performance could be improved through access to analysis of what is happening and projections of likely events? This is Supply Chain Analytics. My previous post discussed the time it could take for new technologies applicable for … Read More

Implementing new technologies in your Supply Chains

Roger OakdenLogistics Management, Procurement, Supply Chains & Supply Networks

New technologies light bulb moment

How long before technologies become mainstream? A Marketing measure of acceptance for a new product or concept to be accepted as ‘mainstream’ is adoption by more than eight percent of the potential market. For example, despite all the hype, on-line shopping by consumers in Australia has yet to reach the magic percentage. Similarly, how long will it take for new … Read More

Logistics future, events and changing trade lanes

Roger OakdenGlobal Logistics, Logistics Management, Supply Chains & Supply Networks

East Asia

The future is not far away. Changing your Logistics patterns usually occur when it has to be done – but that is when your competitors are also likely to be changing their Logistics. With more businesses competing for the new environment, prices increase. The alternative is to think ahead and consider what could happen and whether changes to your business … Read More