Relying on cost reduction. ‘You cannot shrink your company to greatness’ is a very true saying for any business, including those supplying logistics services. Understanding and adapting to the market situation will drive growth, but playing short term cost reduction games is not the road to glory. Cost reduction games are typically driven by senior management setting KPIs for middle … Read More
Your business needs two strong legs
Wine in time. Marketing and Logistics are two sides of the same coin and so both must be strong elements of your business. Marketing supports the demand or value chain, identifying and maintaining the channels and their associated products. Logistics supports the supply chains by ensuring availability of products in the channels. The new CEO of Treasury Wine Estates (TWE), … Read More
New markets will challenge your supply chains
Marketing and Logistics are two sides of the same coin. When entering a new market, your DIFOTA (delivery in full, on time, with accuracy) objectives for the established markets may be compromised. This requires marketing and logistics to review, within the S&OP process, your supply chains to identify a better way to satisfy all customers. This challenge became real when … Read More
Oil in your supply chains
Oil in your country. Has your business given any thought to a future with less oil and higher prices? Our economies and social systems operate the way they do because of oil but, if your country is not an oil producer, what are the prospects? In the Asia Pacific region, Australia used to produce a high proportion of its oil … Read More
Logistics makes Formula 1 racing happen
Logistics pressures. Managing logistics can be tough, but managing event logistics adds another dimension – absolute time constraints. This month heralds the opening race of the Formula 1 motor racing circus that travels the world. The first race for 2014 is at the Albert Park circuit in Melbourne, Australia, a site that is normally a public park with public roads, … Read More