Branding includes Supply Chains. Texts concerned with marketing are likely to emphasise that a brand is a name and symbol that identifies a product or service of a seller. A brand differentiate the organisation or product from competitors and involves investment in packaging, advertising and promotion. But is this really the extent of branding? The objective of a brand is … Read More
A better organisation through Supply Chain Analytics
Analysis helps performance. ‘We behave how we are measured’ is a statement applicable to supply chain professionals. Performance is being measured; but what if your performance could be improved through access to analysis of what is happening and projections of likely events? This is Supply Chain Analytics. My previous post discussed the time it could take for new technologies applicable for … Read More
Implementing new technologies in your Supply Chains
How long before technologies become mainstream? A Marketing measure of acceptance for a new product or concept to be accepted as ‘mainstream’ is adoption by more than eight percent of the potential market. For example, despite all the hype, on-line shopping by consumers in Australia has yet to reach the magic percentage. Similarly, how long will it take for new … Read More
Logistics future, events and changing trade lanes
The future is not far away. Changing your Logistics patterns usually occur when it has to be done – but that is when your competitors are also likely to be changing their Logistics. With more businesses competing for the new environment, prices increase. The alternative is to think ahead and consider what could happen and whether changes to your business … Read More
Value Network replaces Supply Network – fact or fiction
Value Network – the in term. To get readers’ attention on either the screen or page, it helps if the topic being written about appears to be ‘new’. Using the term Value Network is an example, with it gaining favour in articles and commentary that discuss availability of goods and services for customers and consumers. Is this because authors are tired … Read More