Using numbers to support your logistics strategy. When developing your logistics strategy, you may have in mind possible expansion to additional countries. Your Marketing and Logistics groups must build the business case for the expansion; but what figures will you use, especially concerning the prospective market size? You have heard the saying ‘lies, damn lies and statistics’, which gives a … Read More
In-house or outsource your logistics operations
In-house solution for delivery. Amazon is reported to be trialling an in-house solution for deliveries of items direct to consumers in America and the UK – should we be surprised? The move is reported due to major logistics service providers (LSPs) not being able to consistently meet the criteria for customer service set by Amazon. Also Amazon has stated that … Read More
Manage your logistics business for growth
Relying on cost reduction. ‘You cannot shrink your company to greatness’ is a very true saying for any business, including those supplying logistics services. Understanding and adapting to the market situation will drive growth, but playing short term cost reduction games is not the road to glory. Cost reduction games are typically driven by senior management setting KPIs for middle … Read More
Your business needs two strong legs
Wine in time. Marketing and Logistics are two sides of the same coin and so both must be strong elements of your business. Marketing supports the demand or value chain, identifying and maintaining the channels and their associated products. Logistics supports the supply chains by ensuring availability of products in the channels. The new CEO of Treasury Wine Estates (TWE), … Read More
New markets will challenge your supply chains
Marketing and Logistics are two sides of the same coin. When entering a new market, your DIFOTA (delivery in full, on time, with accuracy) objectives for the established markets may be compromised. This requires marketing and logistics to review, within the S&OP process, your supply chains to identify a better way to satisfy all customers. This challenge became real when … Read More